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Piccadilly Lights

London

Oakmont is undertaking works for Land Securities at Piccadilly Lights in London, which are critical to the replacement of the iconic advertising screens.

Works are located in two areas and include structural alterations to the late 19th Century Malvern House to create a new ‘clean’ plant room with new power supplies and control panels for the screen.

At roof level, we are removing the old maintenance cradle and track to form a new supporting steel structure, concrete deck, maintenance track and new roof finishes.

All works are being carried out over the occupied Gap and Boots retail units on Piccadilly Circus, and in close liaison with the screen installer.

As part of the works, the original advertising boards were required to be switched off.  As the switch off for the replacement would be the longest period they have been turned off in their 109-year history, with previous instances including the 1940’s Blitz, Sir Winston Churchill’s funeral, and Princess Diana’s funeral, there was a large media interest, and a commemorative event took place.

Once complete this London landmark will house Europe’s largest single digital screen.  The Curve measures in excess of 700 meters and will be digitally split into sections that will be home to advertising from household names such as Coca-Cola and Samsung.

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